Saturday, October 31, 2009

9 Hiring Tips For Small Business Owners

When starting a small business the last thing on your mind is hiring someone to work for you. The reason is simple, you will not have begun making enough money to even pay yourself a decent wage, let alone paying someone else. You work long hours including on weekends, driven by your passion to succeed.

Meanwhile, you are overlooking some important things in your life. When did you last visit your doctor for a medical checkup? When last did you have an uninterrupted weekend out with your family? Soon you will have to stop and find some help.

The following tips will help you get started, whether you want to bring on a team of 20 or one employee to share the workload.
  • Don't expect to hire a replica of you. Applicants you interview will have their own habits, mannerisms and even ideas. This is fine, so long as they follow your lead, instead of blazing their own paths. They should complement your way of working, and do the things that you may not have the time to do.
  •  Before advertising for help, write down a job description of what you expect from your new employee. If you can clearly explain your goal to all applicants, they can decide if the job is a good fit for them. Do you want someone who can fill in on short notice when you need to take a day off, or do you want someone who can work a regular schedule? Do you want someone who can meet with clients, set their own schedules and attend meetings and events on your behalf or do you simply need someone who can pick up your overflow? Be specific.
  • Know the type of manager you are. For instance, if you say you want an independent thinker, but cannot help checking-in frequently that your instruction is followed then you will end up with an unhappy and unproductive employee. Differently, an employee who needs a lot of feedback from you will feel abandoned if you did not give such feedback.
  • Allow yourself sufficient time; say 3 months, to plan your advertisement, interview and training of applicants. Once you find the person with the qualities you want, hire him right away. Most likely another employer has seen the qualities you admire in the new hire, and may be thinking of hiring him
  • Ask your health insurance provider about your responsibility for insuring your employee. Be clear about your time-off policy. Just like you, your employee will need time off from work – whether to recover from the flu or be present at a child’s birth. How will you handle the workload in the absence of your employee?
  • Issues on poor performance or absenteeism may arise. Have a policy in place to handle such issues when they arise. Questions to address may include: How many emergency absences are acceptable in a given period of time. How you will deal with customers’ complaints and concerns. How will you reward outstanding performance? How will you communicate with your employees regarding these matters?
  • Find a reputable company for conducting background checks. If your company’s product or service requires your employees to access clients’ homes, children or possessions, be sure to conduct such background checks. Contact your local police authority for recommendations on reputable private investigation firms. But first, obtain the applicant's signature, and understanding that you will have a third party conduct a background check as a condition of employment.
  • In addition to the application form, provide the applicants with a Fact Sheet covering the basic job description, expectation, hiring process, wages and salaries policies of your company.
  • Create an effective training program. Whether a detailed manual or one-on-one training for a specified period of time, make sure you have a written outline. Your training program should include all aspects of the job you expect your new hire to complete. Done properly, a lot of misunderstanding and frustration will be avoided.
By following these tips, you will lay down a solid foundation on which to build a productive working relationship with your employees.

Tuesday, October 27, 2009

Alternative Natural Remedies For Erectile Dysfunction

Erectile Dysfunction, formerly called impotence is the consistent inability to attain and maintain an erection sufficient for sexual intercourse. The American Foundation for Urologic Disease estimates that 30 million American men are afflicted with ED, and of that number 50-70% are over 40 years old. 
  • There are many reasons for ED. Experts believe that 80 to 90% of ED cases are related to physical conditions, such as neurological disease, diabetes, cardiovascular diseases, and prostate cancer treatment, and 10 to 20% to psychological causes including stress, anxiety, depression, fear of sexual failure or a feeling of inadequacy.
  • When an erection becomes limp, blame it on phosphodiesterase type 5 or PDE5.  It is an enzyme which convert cyclic guanosine monophosphate or cGMP - a key biochemical component of the erection process - from its active state to its inactive state. When the function of PDE5 is inhibited, the concentration of cGMP in response to sexual stimulation helps the smooth muscles in the penis to relax and widen, allowing more blood to enter it to maintain an erection.
  • PDE5 inhibitors such as Viagra, Levitra and Cialis have been on the market for some time now. They increase the concentration of cGMP in the penis by inhibiting PDE5, and have become the remedy of choice for many men seeking oral remedies for erectile dysfunction. All three pharmaceutical drugs take about 30-40 minutes to become active, and tests have shown that they work.
  • Since Viagra, Levitra and Cialis do not require surgical procedures, or lengthy hospital stay they are sometimes referred to as natural remedies for ED, leading some to assume they are alternative natural remedies for ED. As we shall soon see, there are specific herbs and root extracts which qualify as alternative natural remedies for ED.
  • L-Arginine is found naturally in foods such as meat, dairy, poultry and fish. It is also available as oral L-arginine supplements. It is an amino acid that the body uses to make nitric oxide to signal the smooth muscle surrounding blood vessels to relax, allowing the blood vessels to dilate and increases blood flow. Relaxation of smooth muscle in the penis increases blood flow, to maintain an erection. Common side effects of high doses of L-arginine are increased stomach acid and alteration in potassium levels in the body.
  • Ginseng Panax is a distinct species of slow-growing perennial plants with fleshy roots. It grows mostly in northern China, Korea and eastern Siberia. The root is often available in dried form. Extracts from the root are taken orally as treatment for type II diabetes, as well as erectile dysfunction in men.
  • Gingko Biloba is effective in managing ‘cerebral insufficiency’ characterized by impaired concentration, confusion, decreased physical performance, fatigue, headache, depression and anxiety. It is also used for erectile dysfunction, particularly in people who experience sexual dysfunction as a side effect of antidepressant drugs. It appears to relax smooth muscle and enhances blood flow to the penis. The active medicinal compounds are found in both the seed and leaves of the gingko tree.
  • The Ashwagandha herb (Withania Somnifera) is sometimes called Indian Ginseng because it is thought to have similar effects, as ginseng on the body. It is believed to increase energy, stamina, and sexual function. However, no known studies have examined its effectiveness for erectile dysfunction in men. Side effects of ashwagandha may include drowsiness. It should not be combined with sedative drugs.
  • The bark of the West African yohimbe tree is a source of yohimbine, a compound believed to stimulate blood flow to the penis, increase libido, and decrease the period between ejaculations. Side effects may include dizziness, anxiety, nausea, severe drop in blood pressure, abdominal pain, fatigue, hallucinations, and paralysis.
  • Additionally, lifestyle Changes enhances the effectiveness of natural herb and root extracts in the body. Reduced alcohol consumption, eating fruits and vegetable, quitting smoking, regular physical exercise to control overweight, and stress reduction are important lifestyle changes in solving erectile dysfunction.
The effectiveness of alternative natural remedies on erectile dysfunction is still under investigation by the medical establishment. It will be some time before a definitive conclusion is reached. Therefore, consult with your doctor or a licensed specialist in holistic medicine before using any alternative natural remedies, as all have some side effects.

Friday, October 23, 2009

Don't Allow Your Computer To Intimidate You

When you know your computer parts and how they work, it will lose its power to intimidate you. Pay attention to these 6 major parts namely: processor speed (CPU), VRAM, RAM, hard drive, optical drives and USB port. 
  • The processor speed is measured in MHz and GHz, typically from I.0 MHz to 2.66 GHZ. For example, a 1 MHz CPU can accomplish one million “central processing units” in one second, meaning it can do a task or calculation at that speed. The higher the CPU the higher is the processing speed. Though a faster CPU will not necessarily load your web pages any quicker. The loading speed is limited by the speed of your connection – telephone line or broadband.
    • The VRAM is the memory set aside to store and access graphic and image data. The higher the VRAM the faster the computer can display images. For normal word processing and Internet browsing 256 MB to 512 MB is adequate, for heavy graphics and games use 512 MB and higher.
    • The RAM is the computer memory, and dictates how much the laptop or desktop can do at once. It also determines the size of the task it can perform in terms of file size. Since the RAM determines what you can do on your computer, if you have to choose between a high-speed processor and a high-capacity RAM, choose a high-capacity RAM. Typical range of RAM is 256 MB to 1 GB.
    • The hard drive is the physical hard disk of the computer. It is where applications and data are stored. More capacity is better, especially when you use music, digital photographs and movies files. Typical range of hard drive is 60 GB to 320 GB.
    There are different types of optical drives, among them are:
    • CD-ROM: it reads CD but not DVD.
    • CD-RW: it reads and writes on CD but not on DVD. It is useful for data backups and archiving of music, digital photographs and videos.
    • DVD-ROM: it reads CD and DVD.
    • DVD-RW: it reads and writes on CD and DVD. Check if your DVD writer is compatible with your computer as they come in different standards.
    • The USB port on your computer connects you to the broadband via a USB cable. Other peripherals such as printers, scanners and external hard drives are connected to the computer through the USB port. An upgrade in the USB cable called USB2 allows faster data transfer to external hard drives, CD or DVD drives, but it is more expensive.
    Now that you know the parts of your computer and how they work, you can talk about computers with confidence, and the next time you go out to buy a new computer, you will certainly ask more questions and get a better laptop or desktop for your money.

    Thursday, October 22, 2009

    Has Food Become Our Worst Enemy

    The major cause of unhappiness for many people in developed countries is overweight and the diseases that flow from it. Paradoxically, food has become our worst enemy, or to put it appropriately, the abuse of food is our worst enemy.

    Each person has an optimum weight, information about which is available from your dietitian or doctor. It is the weight level that is compatible with your age, height and body mass, at which you can put on your sock and not feel you are crushing your internal organs, at which you exude self-confidence in your relationships, and at which you control your body, instead of your body controlling you.

    The first course of action in controlling overweight is to end the abuse of food. What do I mean by the abuse of food. It is when we persistently eat the kinds and quantity of foods that gain us excess weight and make us unhealthy. Failing to change our diet, our bodies will grow until they take away our freedom to do the things we want to do, and ultimately our right to be happy.
    • If you decide to make a change in your diet the next step is to seek advice from a dietitian. There are numerous fitness and diet plans available at your local gym or fitness center to choose from. There will usually be a dietitian there you can talk to about the best diet plan for you.
    • Diets and fitness plans affect people differently. Some people will lose weight and tone up more quickly on certain diets than others, so it is important to be sure the diet plan that you are on is right for your body type.
    • Because a change in diet will trigger a response from your body, especially when you are on medication, it is recommended that you inform your doctor about your new diet. Not only will your doctor help you decide on a diet that will be more effective for you, he will also point out any potential health problem with the diet plan you choose.
    • Wanting a quick fix for their weight problem, many are lured into choosing the standard diet plans. The problem with such plans is that they are designed to suit everyone to some degree, but they will probably have an average effect on you. For better result, you will need a diet plan that is designed specifically for your body, built, fitness level and health condition.
    • The standard diet plans might call for you to eat a particular food that is not available where you live. They might also require you to eat foods that are out of season or more expensive to buy in your area. If this is the case, you dietitian will help you find substitute foods that are easier to come by and fit in your diet plan.
    • Many people begin their diet with great determination only to find a week later they don’t have the ability to stick with it. It is important that you ease yourself into your new diet gently. Phase out your old diet while gradually adopting yourself to the new one. That way you will be able to stick with it and get the most out of your new diet.
    • Avoid a diet plan that requires you to abruptly change your eating habits, forcing you to stop eating your favorite foods for example. Changes like that will cause you to cheat on your diet, and eventually defeat the purpose of the diet plan.
    • Keep a progress chart. That way you can look at the chart and see where you started from, how far you've come and how much closer you are to your goal. You will need such encouragement to help you continue with your new diet to achieve your physical fitness goals.
    • To guarantee that you actually get the desire results from your diet plan, add regular physical exercise to it. Simply walking 30 minutes a day is a good start. Regular exercise helps to speed up metabolic rate, meaning you burn calories faster during the course of the day. It strengthens your bones, and protects you against conditions like: cardiovascular disease, hypertension, stroke and some types of cancers. Better still, exercise also triggers the release of the “happiness chemicals” called endorphin.
    As already been stated, consult with your doctor before getting on any diet plan. Your doctor is in a better position, so far as your health history is concerned, to advice you on the diet plan that is best for your specific weight and health needs.

    Monday, October 19, 2009

    Who Pays The Highest Price In A Divorce

    Let face it, a divorce is like a death in the family. It is the death of the marriage that brought together two people in love, soon to be followed by the children. It is no exaggeration to say that after the divorce the family will never be the same again.
    • Often, in the early days of the marriage we are too busy getting the other person to “choose us” so we can live happily ever after. There are bad habits early on in the relationship we never see. For instance, leaving dirty clothes scattered around, drinking directly out of the milk bottle, putting a dirty knife back in the drawer, and washing is too much effort. Both sides hide their bad habits when they begin dating.
    • Like clockwork the novelty of marriage wears off, and the fantasy life fades into the ordinary life of making a living, as the couple grows together in a relationship. Unfortunately, about 60% grow apart during the marriage.
    • When the marriage ends each party tries to pile all the blame on the other. All hopes, dreams and commitment cherished by both sides, go up in smoke. In the tumult, they forget that the children of this relationship have yet to lay the foundation of their lives.
    • A divorce is devastating for children. Their warm and safe world is suddenly shattered in many pieces like a broken toy. In the heat of a divorce, do the parents really stop and think about the children? All too often, the children fall under the invisible heading of “power base” or worse yet, “negotiable”.
    • During a divorce parents are keeping score of their children affection as though they were at a sporting event. Each parents fear losing ground to the other, and are doing everything to stop the other from chipping away at their “power base”. This is an automatic reaction during a divorce, yet if only parents would stop for a moment they will realize that children have unconditional love for both parents.
    • The foremost responsibility of parents in a divorce is to be constantly mindful that they are role models and teachers to their children, and this means not putting down the other parent, or using the children to emotionally beat up the other. Still the important matters of drawing up and signing of legal documents have to be done.
    • The divorce lawyers seek out personal, confidential information about you, only to file it in a public record for the world to see. Attached to this public record filing is a detailed financial description of personal property and assets acquired during the marriage.
    • Buried somewhere in the divorce agreement, the children are listed, like an asset, by name and age. And on yet another page, you will find detailed information on who gets custody and who gets visitation rights, on what days, with specific times and for how long. Can’t forget the holiday schedules, this appears on yet another page of the divorce decree.
    • If parents would think for a moment and get off their “got you” high horses, they should be able to work out these very private details among themselves without inviting the whole world to watch them beat up upon each other.
    • Months, and in some cases years later a judge sits before them, in a court of law, and ask if all parties are in agreement, and with the tap of his gavel, signs the divorce decree.
    • The tragedy of a divorce is that the two people who created it can thereafter go their separate ways taking with them nothing more than the memories of a bad marriage. But the problems for the children of that marriage have just begun.
    • The children’s sense of what is normal has been shattered. Their father and mother were suppose to live together forever: what happened? They must now shuttle between two homes to see their parents. Sometimes they find themselves confronted with the impossible task of settling disputes between their parents. They must now learn how to deal with a stepfather and stepmother, whom, so far as the children are concerned could well be total strangers.
    Without question, the children pay the highest price in a divorce. Consequently, it falls upon society - since the parents may not be willing or capable of doing so - to provide an environment in which the children of divorce could receive age appropriate counseling for a period not less than two years on understanding why divorce happen, how to cope with the psychological effects of divorce, and how to eventually overcome them.

    Friday, October 16, 2009

    Things You Should Know Before Buying A Plasma Or LCD TV Set

    Plasma and LCD are both high-definition television sets. In the same size and price range they are comparable in performance. Any noticeable drawback in either set only a year ago has been corrected in the latest models, bringing the performance of both sets to par, except in these features: the Plasma is fragile, heavier, uses more electricity and requires a technician to install.
    • The Plasma TV creates pictures by plasma gas filled with xenon and neon atoms and millions of electrically charged atoms and electrons that collide when the set is turned on. The collision increases the energy level in the plasma causing the xenon and neon to release photons of light.
    • The LCD, short for liquid crystal display, creates pictures by two sheets of polarizing material with liquid crystal solution between them. When the set is turned on an electric current passes through the liquid causing the crystal to align, so that the light cannot pass through them. Each crystal acts like a shutter, either allowing light to pass through or blocking it.
    • The typical screen size for the Plasma ranges from 32" to 63" diagonally, though there are now larger sizes up to 103". Typical screen size for the LCD is in the range of 13" to 65" diagonally, though there are now larger sizes up to 108". The LCD small size makes it a better choice for a kitchen TV set.
    • The angle at which one can sit and view an image without distortion is comparable on both sets: 178 degree for Plasma and 175 degree for the LCD. The burn-in produced by static images was once a problem for the Plasma, but new models have corrected it.
    • While the Plasma has a slight edge over the LCD in brightness and contrast levels, it reflects much of the light in its environment, putting it at a slight disadvantage in brightly lit areas. The LCD also once had problem with displaying fast moving action like sports, but with the introduction of the motion-blur reduction technology, the new models of LCD no longer have that problem.
    • The LCD performance is not affected by changes in air pressure regardless of the altitude at which it is used. The performance of the Plasma is affected at 6500feet and higher.
    • Both television sets have an approximate life span of 50,000 to 60,000 hours. This translates into 5 years of useful life when usage is 24 hours a day and 7 days a week. For a typical family use, both sets could last for 27 years.
    • The resolution of the set determines the amount of detail in the image. A 1080i resolution breaks down to 1920 horizontal pixels by 1080 vertical pixels, and it is the minimum resolution necessary to enjoy high-definition programming. However, the trend is toward the higher resolution signal of 1080p, because it supports the resolution of the Blu-ray Disc video.
    • While a 720p resolution, in either 1366 by 768 or 1024 by 768 pixels is adequate for viewing high-definition images, keep in mind that 1080i is the minimum resolution required to enjoy high-definition programming. Additionally, if you hope to keep your HDTV set for more than 5 years, go for the 1080p resolution signal.
    In the end, whether you decide to buy a Plasma or LCD, will depend more on your experience with either set, or recommendations by your family or friends who have had such experience, and less on performance because in the same size and price range, the two sets are comparable in performance. The altitude at which the set will be used, and whether used mostly in lit or dark environment will also be determining factors.

    Monday, October 12, 2009

    How To Convince A Skeptic To Buy Your Product

    All businesses for profit must sell a product or service to remain in business. Consequently, the pressure to sell has pushed many salespeople to hype the benefits of their products and services such that many buyers have become skeptical of those claims. The new problem now facing businessmen and women is how to convince skeptics that their products can perform as advertised.

    Those who are proficient in the sales community will agree that their greatest accomplishment is when they close a deal with a skeptic, who initially felt that the product or service was not all that it was trumped up to be. Examine the techniques used by the sales professionals who have succeeded in convincing skeptics to buy.
    • Know your product/service inside and out, backwards and forwards. You should know its strengths, weaknesses, and any proprietary features. Also understand the factors that influence its supply and demand. There should be nothing anyone can tell you about your product that you don't know . You will be asked questions, so be prepared to demonstrate all aspects of your product/service in your response.
    • Strive to know all you can about your target market and potential clients. Make sure you deal with the decision maker. You should know their purchasing habits: what determines their choice, and how long they take to decide to buy. When you understand how your product fits into their overall purchasing strategy, you can use it to develop a longer-term sales plan—that means repeat business.
    • Project a clear signal that you believe in what you are selling. Your passion and confidence about your product will break down the wall of doubt the skeptic has built. Failure to be persuasive in your presentation is a sure way to trigger a “no” response. Even if you are lucky to sell a product you do not believe in, you still lose because you risk killing referral business and losing the trust of your customer.
    • Too often, sales people give strong pitches with lots of hype and little information. This is done with the hope that a prospect's curiosity about the bold claims will be enough to convince him to buy. This is a common falsehood. Rather be prepared to give as much information about your product as needed to convince the prospect to make a decision to buy. Transparency builds trust and interest in your product. Things people do not understand will always be greeted with "no."
    • Gain skeptics trust by offering endorsements and testimonials from well-known sources that they respects. Often, many skeptics have bought products based on the recommendations of individuals they respect. Secure associations along these lines and look to align yourself with trusted agencies through strategic partnerships and endorsements.
    • The offer of a free trial, incentive, bargain, or guarantee can play a key role in building trust and enticing your prospect to buy. There are many variations of each, but incentives and guarantees are great ways to gain your potential buyer's confidence. Guarantees and free trails allow the skeptic to try the product before buying it. Incentives and discounts are also valuable tactics as they make the skeptics feel they are getting a value.
    • Differentiate yourself from your competitors by highlighting the qualities that make your product unique. Know the nature of your business. Is it commodity based? Is the strength of your brand a factor? By understanding your competitors’ advantages and disadvantages, and the needs of the skeptic, you can choose the most effective marketing strategy to make a sale.
    • The best salespeople not only sell products, they foster relationships. Relationships are more valuable to both you and the skeptic than a one-time transaction. For the salesperson, relationships bring repeat business from increased referrals. For the skeptics, relationships help build trust. These bonds let them know they will not be abandoned after the sale is completed. Ultimately, they are buying a relationship with you and your business, not the product, so approach selling that way.
    • The skeptic primary concern is what your product can do for him, so focus on how your product solves his problem, fulfills his need, or satisfies his desire. Take note of the difference between bottom-line selling where the focus is on how much money will be made or saved, and emotional selling where the focus is on filling an emotional void. In both cases focus on the benefits to the buyer; otherwise the skeptic will lose interest in your product.
    • Your important goal as a salesperson is to help people make informed decisions on buying. To do so, ask two types of questions: those to understand your potential buyer and her needs, and those designed to lead your prospect to buy. A series of well-placed questions will allow you to provide effective response to any objections from the skeptic.
    • Don't seem desperate. Never appear as though you need a sale. The skeptic will avoid a hard-pressed individual, on the suspicion that if the product were of a superior quality, the salesperson will not be trying that hard to sell it. Therefore, it is important that you operate from a mindset of abundance. Understand there is always a bigger sale out there, so you need not be pressed for this one. Your confidence will put the skeptics at ease and make them more likely to buy from you.
    These pointers will help you successfully sell to skeptics, and if you can sell to those who initially did not want to buy your product, then you have a better chance of selling to prospects with an open mind about your product; and that means increase sales.

    Monday, October 5, 2009

    Tips On Buying High Performance Digital Cameras

    There are so many designs and brands of digital cameras that it can be confusing trying to buy the right one that will meet your needs. Here are some tips to help you decide which one is the best choice:
    • Before you buy a digital camera set a basic budget on how much money you want to spend. You should be realistic that you won't be able to get the best of every feature, as you may have to make some tradeoffs.
    • Your experience with the brands of digital cameras you have had in the past will influence your decision on which digital camera you will buy. There is no point in buying an expensive digital camera with more features than you will ever need.
    • For a novice you should buy a digital camera that is point and shoot so that you won’t have to worry about manually changing any settings. Digital zoom is not as important a part in buying a digital camera as you may initially think. Basically digital zoom means that the camera crops the picture down to a centered area with the same aspect ratio as the original.
    • You do not need the digital camera to crop the picture as you can do it better yourself after you take the picture. Additionally, buying a digital camera that includes an optical zoom can unnecessary increase the cost and weight of the camera. But, if you are a professional photographer you will want to buy a digital camera that offered you more manual control over the exposure process.
    • You need to consider what you will use your camera to capture before you set out to buy a digital camera. A fast shutter speed is necessary for moving subjects. You can also buy digital camera that has special features to enable you to take multiple pictures in quick succession for high-action pictures.
    • You want to be sure that the digital camera you buy has an Image Stabilizer to corrects camera-shakes, which result in blurry photos. Many digital cameras come with either Electronic Image Stabilization (EIS) or Optical Image Stabilization (OIS). EIS corrects camera-shakes electronically, while OIS corrects camera-shake by moving the lens.
    • The resolution is another important feature of the digital camera. It determines the amount of detail in the image, measured in the number of megapixels in the image. Digital cameras with 5-12 megapixels produce good photo resolution. A professional photographer will certainly need a digital camera with higher megapixels.
    • The memory capacity determines how many photos can be stored on the digital camera’s hard drive. Most digital cameras come with low memory capacity, which can be increased by purchasing additional memory cards. When using a 3-5 megapixel digital camera, a 256 megabyte or two 128 megabyte memory cards are enough. If you want to shoot lots of high resolution photos with a 10-12 megapixels digital camera choose a memory card with storage capacity from 512 megabyte up to 1 gigabyte.
    There are a number of helpful websites that give reviews on photographic products to help you decide on the best camera for your needs. You may also ask friends and family about their digital camera choices. Price comparison websites are also essential to help you buy digital camera at prices within your budget.

    Thursday, October 1, 2009

    Multi-level Marketing Is Changing The Face Of Business As We Know It

    Multilevel Marketing, commonly called MLM or Network Marketing has expanded astronomically over the past 10 years since the introduction of the Internet. It is claimed that more people have become millionaires through MLM than in any other line of business.

    The structure of MLM is designed to create a marketing and sales force by compensating promoters of the company products for sales they make, as well as the sales made by promoters they introduced to the company, creating levels of distributors and a hierarchy of multi levels of compensation.

    The products and companies are usually marketed directly to consumers and potential business partners by means of referrals and word of mouth marketing.

    Although the potential to make a huge sum of money exists, there are some things you need to know about the companies promoting Multi-level Marketing before you join one:
    • You will to be selling something. It may be a product or a service, but it will be selling. If all the MLM company did was recruit new members, then it is a "Ponzi Scheme" and it is illegal.
    • The MLM company should have a good product. You can send all the traffic in the world to an MLM website, but if the product it is offering has no appeal, it won't sell no matter what you do. If it doesn't sell, you would make no money.
    • The MLM company should have "staying power.” That is, it should have the capital and management skills to last for a long time. Many MLMs are gone in a year or two and no matter how well they are now paying you, once they've folded, you won't get any more money.
    • Plan on working at it for a long time, probably for several years before realizing any significant income. MLMs don't usually build quickly, so you have to be patient and persistent. However, once you become established in the business, your income could increase significantly.
    • You have probably heard of MLM companies, and maybe you've even been a member of one or more of them. Odds are, if you were a member, you dropped out after a while because it was just too hard to promote their products successfully.
    • Some MLM companies will even advice you to sell their products to your family members or persuade them to become members. If you have tried doing that you already know it doesn’t work.
    • If, however, you have done the research on your MLM company then you will have chosen one with a product that has an attraction to a mass market so you are not limited to one demographic of the community. Look at the economic environment, what are the trends or 'boom' industries?
    • Health, weight management and anti-ageing are some of the fastest growing industries worldwide.  A huge market is starting to unfold as the 'baby boomer' generation ages and increasingly becomes more concerned with staying healthy and youthful.
    • Do not be taken-in by the promise that you will make thousands of dollars in the first 3 months. What the MLM companies do not tell their members initially is that ‘there is no free lunch’. To succeed in business you need to learn personal and business skills, and that involves long hours of reading and applying what you read.
    • If you have made no money yet, simply being involved with a MLM company is a reward in itself. The good MLM companies are very proactive in the area of personal development, which is the key to business success.
    Your business failure may not be entirely the fault of the MLM company. Perhaps it is time to change your business strategy, or even change the MLM company you are presently doing business with. Perhaps you need to talk with a small business consultant for help on developing a new business plan.