Wednesday, January 20, 2010

How To Use Pay Per Click (PPC) To Make Money On The Internet

Pay Per Click or PPC is paid advertisement, offered by Google Adwords, Yahoo Search Marketing, MSN AdCenter, MIVA and others. It can be expensive, but if done right it should make you lots of money. Since your account will be charged within 48 hours of signing up, when you begin receiving clicks on your ads, it is important to have everything right before you sign up.
  • Avoid keywords and keyword phrases that are too general or highly competitive. These will bring only curiosity seekers to your website, or be so expensive as to empty your bank account in just a few weeks. Select keywords and keyword phrases that will bring to your website people who want to buy the specific product you are selling. For instance, don’t choose a general keyword phrase like ‘weight loss’ when you are selling weight loss equipment. Choose ‘weight loss equipment’ to bring to your website visitors interested in weight lose equipment, not weight loss drink or weight loss magazine.
  • Your keyword or keyword phrase is the foundation of your ad. To be effective it needs to appear in your ad title, the message of the ad and in your URL. The function of PPC ad is to get the attention of the reader, draw him into reading it, and hopefully click on the ad. It is not enough for the ad to merely introduce your product, it has to motivate and inspire readers to slow down and look at what you have to offer. All this has to be done in few words. This can be a challenge, so learn the words that sell, attract or grab attention like “Quick results”, “Must see”, “Groundbreaking”, “Instant ..”
  • Another function of the PPC ad is to bring visitors who are interested in your product to your website or blog. When they click on your ad, they expect to go to a landing page with information about the product mentioned in your PPC ad. If you take them to a landing page with scanty or no relevant information about the item advertised, you will lose them, and that means losing money. If your aim is to make money on the Internet, link you PPC ad to a landing page choke full of relevant information that will motivate visitors to buy your product.
  • A properly organized landing page will do two things: provide relevant information about your product, and lay the groundwork for a lasting business relationship with your visitors. The PPC ad has completed its task when it brings a visitor to your website or blog. It is now left to you to give your visitor ample reason not only to buy your product, but to come back again. In other words, encourage your customers to become repeat customers by giving them something of value. Offer them a discount on their next purchase, a free subscription to your newsletter, or free membership to your priority after-sale service club.
  • While PPC ads will bring targeted visitors to your website or blog, if that’s all you do, the gradual increase in your cost per click will overtime make it unaffordable, especially if you are on a tight budget. How to get around this is to keep unchanged the amount you want to spend each day, and live with a reduction in the daily clicks. This means your PPC ad will be taken off the Internet when the amount for the day is used up, which is why it is important to attract visitors to your website by other means including ‘linking’ of which are two: reciprocal and one-way linking.
  • When someone links to your website, it is an expression of his vote of confidence in the quality of your content. If the website linking to yours has a high ranking, it gives a boost to your website ranking on the Internet. Although generally, it is thought that reciprocal linking is not as valuable as one-way linking for search engine optimization (SEO). Still, swapping links with sites in a related, but non-competing business to your business can be a significant traffic generator. You can also swap links with web directories that require a reciprocal link, but be careful not to link to a major competitor. If you do there is a good chance you will lose visitors to your competitor.
  • One-way linking is considered the best form of link for generating traffic to a website. There are a number of ways of getting one-way links. One way is submitting your website to free web directories. Another is writing articles relevant to your site or industry, putting a resource box with your name and contact information at the bottom, then submitting the article to ezine publishers. Webmasters and ezine publishers are always in need of fresh content, and will publish your article for free. Yet another way is when other webmasters voluntarily link to you. This doesn’t happen often, unless you are providing a valuable tool, service or resource that other webmasters believe their visitors will benefit from.
Again, while PPC can be very expensive, if used strategically, you can leverage the exposure from it to generate a ‘multiplier effect’ to increase traffic to your website and still remain within your budget. For instance, if you attracted 20 targeted visitors to your website who were impressed by your content, they will tell their friends, and their friends will tell their friends, and soon 100s, perhaps 1000s of visitors will come directly to your website using your URL instead of clicking on the PPC ad. This additional traffic will cost you nothing, yet the reward will be increased sales and profit. What more could you ask for?

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